GROW YOUR TEAM

GROW YOUR TEAM

HR for start-ups and modern workplaces that want to make a difference! We're here to help you grow your team and create a flourishing work culture where every day feels like a Friday.

ABOUT US

Welcome to My First 90! Congratulations on taking the next big step in your startup journey - growing your dream team!

As a founder myself and HR pro for 10+ years, I understand the excitement and challenges that come with expanding your team. At My First 90, we’re here to support you every step of the way. We believe that building a team isn't just about filling roles; it's about creating a community of people who share your vision and values.

Through a mindful approach, we’ll help you establish the foundation for lasting success. In just 90 days, we'll set up your full HR stack, introduce culture-growing tools to foster connection and design onboarding processes that ensure your new hires thrive from day one.

Aura Telman, Founder

Dream it

✨

Build it

✨

Grow it

✨

Dream it ✨ Build it ✨ Grow it ✨

The Services

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    STARTER KIT

    Who is this for?

    Start-ups that need a basic HR set-up to get started & want a plug-and-play solution.

    The Starter Kit 🎉

    A comprehensive toolkit of templates and expert tips, to streamline your HR processes + ensure compliance with regulations, saving you time and reducing risk in the HR set-up process.

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    THE FIRST 90

    Who is this for?

    Perfect for start-ups & growing companies that want to enhance their onboarding experience and make new hires feel right at home from day 1!

    Your First 90 🤝

    Offers personalized setup and 1:1 support to guide you through the crucial early stages of growing your team, setting the foundation for employee onboarding, retention and long-term success - done with you in 90 days!

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    FRACTIONAL HR

    Who is this for?

    Ideal for start-ups and small businesses seeking HR expertise, without the need for a full-time hire.

    Fractional HR ✨

    Our fractional HR services keep your company culture strong while you grow. Tailored solutions for recruitment & selection, employee relations, compliance, training & development, performance management, and employee engagement.

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    SOS RESCUE

    Who is this for?

    Companies that have noticed a trend of people leaving in the first 3 -6 months.

    SOS Rescue 🔥

    Serves as your rapid-response solution for smoothing out any transition wrinkles, ensuring a seamless onboarding process for new team members, and allowing you to concentrate on fostering a cohesive and productive team environment.

WHAT INSPIRED US

Like many people starting out their careers, I've dreamed of a workplace where I'm not just showing up, but finding fulfillment, connection, and fun at work. But reality often falls short—many of us feel burned out, disconnected, and struggling to find our place.

As I navigated my own career in HR, I saw this gap firsthand. Talented people feel lost in their roles, and companies struggle to connect people, work, and values in an increasingly virtual world. That's when I knew there had to be a better way. So, I founded My First 90 with a simple yet powerful mission: to reimagine the workplace and create real change in just 90 days.

I believe in honest leadership, meaningful connections, fostering fulfillment, and creating inclusive cultures where everyone feels valued and inspired. Whether you're a startup or a small growing business, I'm here to help you build a workplace where people look forward to Mondays.

Aura Telman, Founder

  • "Aura has helped translate the firm’s values into a holistic and thoughtful system. Her work has helped set up not only methodical processes that have guided existing and new staff members but also established long-term goals that are diverse, inclusive, and equitable."

    Paola, CEO

  • "Aura is welcoming and thoughtful and is quickly able to establish a level of trust amongst the team. She understands the unique challenges that managers and leaders face in their day to day work and offers coaching and concrete steps for consideration when working through any issues that may arise."

    Marianne, HR Director

  • "She's like the HR friend you can always count on for advice and support. We've seen such a positive impact on our company culture and relationships between people, since we started working with Aura. She cultivates a caring and kind workplace for people."

    Adrian, CEO

  • "Thank you for cultivating a kind environment, you have truly made a big difference in our work and culture. Your kind approach to HR makes all the difference, the check-ins, events and strategies make all the difference."

    Laura, Partner

  • "Aura is very authentic and insightful when she provides coaching and support to leaders, after working with Aura, I was clear on where I needed to direct my focus. She helped me envision a pathway forward that was aligned with my goals and values."

    Michelle, Founder

LET’S CHAT

Time to take the first step towards growing your team.